Fashion Retail – Fast/Slow Fashion

We looked at the use of maps and their systems of meaning. This was a key theme in our lecture.

A few definitions from today.

Cartography: the science or practice of drawing maps.

Colonialism: the policy or practice of acquiring full or partial political, social or economic  control over another country either by occupying it with settlers or ruling from afar with departments.

Post Colonialism: an academic discipline that analyzes, explains, and responds to the cultural legacy of colonialism and imperialism.

Western countries (Europe) referred to as Global North

Other countries (poverty stricken countries) referred to as Global South


Map of the World

What are they and why do we use them for?

Population control, over populated, boarder, resources, direction, education, distance.

Are they accurate?

History no; looked at wrong scale, country bias?

Maps are political and re inscribe power relations between Global North and Global South countries

Part 1:

-Locate the of the fashion capitals of the world.

Paris, Tokyo, London, New York

-What is their role, purpose or functions?

Certain areas with different styles, showcasing the seasons style. Promotional campaign. Gain new clothes. Displayed on social media.

-Are they a Global South/North Countries?

Mostly Global South. They would create the trends for the rest of the world mostly.

Part 2:

Locate the countries where our clothes are made (check labels in your clothes)

Bangladesh, India, China, Mexico.

-What is their role, purpose or functions?

Cheap clothing, quality, against trade ethics, save money, located in global south countries.

-Are they a Global South/North Countries?

North countries mostly

Part 3:

Bringing part 1 and 2 together, what does this tell us about how ‘production’ (work) is divided in fashion?

Work is seemingly divided into two separate parts of the world. It could be seen that Global South create the fashions whilst Global North countries manufacture most of the items. Which displays a strong division of labor. The design and aesthetics are designed in Global South countries whilst created and made in Global North.

Slow Design


“‘Slow’ because  this paradigm removes time constraints of the economic growth and expediency, it takes design beyond the fabrication of things for the marketplace and, consequently, it avoids having to compete in an increasingly accelerating game of technological progress, brand positioning and commercial globalisation It celebrations balancing anthropocentric needs (individual, socio-cultural) with the needs of the planet, it celebrates the de-commodification of time.”

(Fuad-Luke, 2002)


Recyclable, sources from quality. Designers dictate markets. Responsibility for the planet is seen as slow design.


Fashion Cycles

The idea of an item of clothing that would be recycled and used again in fashion. We looked at the idea of drain pipe trousers and how they originated in the 60’s/70’s and now a current trend. They are mostly seen to be worn by people in London, aged from 25-35 and currently and introductory trend.


1. Environmentally:  use of organic raw materials Sandal wood from Australia Cotton from Bangladesh
2. Economically: offers  micro finance initiatives Provides interest free loans. Provides interest free loans.
3. Socially –  works with communities in areas of operation Involved in the entire supply chain from raw materials to finished product. Involved in the entire supply chain from raw materials to finished product.


List of references

Fuad-Luke, A. (2002) Ecodesign. 1st ed. San Francisco: Chronicle Books.

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