Environments of Social Change

Syzygy Residency – The Olympic summer 2012 – Nela Milic

In this lecture we looked at the gentrication of parts of London, and how through development of new buildings and houses they were pushing out the previous residents that lived there. This especially was the case in East London, Stratford and the time of the Olympics. In the talk, Nela Milic spoken about the development of living in Stratford and how she eventually was pushed out of her own due to the arrival of the olympics.

The olympic committee wanted to promote a sense of London, in which they wanted to support ‘local’ artists and display culture and design around the area. In fact it was the opposite. The artists and designers respond but they didn’t have much power over the olympic committee. This was the process that entailed:

East London –

Stratford square announces London bid wonthey pushed out residents

The Values – Young people, community and?

The work starts in Hackney Wick – not local artists

Artists respond. Mobilise, shuffle and hope

The prices rise, the people (Roma) are evicted

5 Olympic boroughs makes Creative festival

Works at the Barbican as east London liason. Used as the location to work for the Olympics.

-Asked to put 100 young people in placements at cultural organisations 6 weeks before the Olympics and work only in 2014 – Probably end up not having a real chance of doing productive work.

-Not able to cycle through Green Way for a year

The parking in front of house is £800

Salmon Factory gets a bouncer

Canal gets river bus stops for tourists – Problematic

“Imaginary Race” imagining being part of the race.

Olympic officials were sour and dis associated with Londoners

Further east becomes too expensive. The rent rises astronomically from January to July – cheaper to move closer to the city

Young people and communities reveal they cannot keep up the rehearsals for the opening/closing ceremony and their work commitments.

E20 is formed as a village for the rich – communities are destroyed and new ones, who could afford the newly built apartments had to be built to continue ‘The Legacy’

From this lecture I found it incredible to how this development progressed. I didn’t realise that this actually happened in London. It now has opened my eyes to something that I had no idea existed.


Fig. 4 London Olympics Logo (2012)


Figure 4. London Olympics Logo (2010) [Logo] http://www.downwithdesign.com/branding/london-2012-logo-branding-5-years/ (Accessed 5.12.2016)

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